This film began with Paolo Ferrari’s observation that cinema was one of his main inspirations for designing space. In response, I approached the project not as a conventional corporate video, but as a cinematic portrait of a practice.

Shot on an ARRI Alexa with vintage Cooke lenses, the film used framing, lighting, composition, and the placement of people in space to reflect the atmosphere and drama of cinema. At the time, many of the studio’s most important projects had not yet been built, so the challenge was to express the practice through limited material: one completed space, the office, and the team.

The result was less a record of finished work than a portrait of a methodology and a direction. Paolo later told me they had gotten emotional when they saw the film,
because they felt it captured something essential.
Not only what the studio had made, but what it believed in.